입소문과 마케팅 - Season 2 : Customer Evangelist

국내에는 상업적인 바이럴 비디오가 대부분인 반면 해외에서는 다양한 에피소드를 가지고 있는 바이럴 비디오들이 많이 순위에 들어 있습니다. 아무래도 해외 자료이기 때문에 이해가 잘 안되는 부분도 있습니다.;


2009 TOP 이라고 하기에는 너무 부족한 조회수를 보이고 있지만, 바이럴 비디오 성공사례가 흔하지 않은 만큼 참고만 하시면 될 것 같습니다.;;

1. Play Him Off, Keyboard Cat!

Though it was actually recorded way back in 1984, the phenomenon of “Keyboard Cat” didn’t really come to the Internet’s attention until this year, when it stormed the world in its numerous permutations. Though first coming to the attention of many sometime around the time The Daily Show and Colbert Report featured him, this was only the beginning of Keyboard Cat and his penchant for punctuating all things FAIL with his inimitable keyboard stylings.

Play Him Off, Keyboard Cat!

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You can now find a Keyboard Cat video for pretty much every occasion. Want a Three Wolf Moon-inspired Keyboard Cat  t-shirt?  You got it. How about an 8-bit Keyboard Cat for the Marioheads?  Served right up.  Perhaps the only thing missing now is Keyboard Cat’s inevitable foray into advertising. Oh wait, that’s already happened too.

If only for the fact that the Keyboard Cat phenomenon is still going strong, we salute him as our top viral video star of 2009. Well, for that and the sweater he’s wearing. You have to admit he looks pretty damn snazzy.



10. Women’s Soccer Player Makes Mincemeat of Her Opponents

When University of New Mexico soccer player Elizabeth Lambert made headlines for some ridiculously unsportsmanlike conduct against an opposing player from Brigham Young, the world of women’s soccer was thrust into the spotlight for the first time since Brandi Chastain stripped off her jersey after the U.S. team won the 1999 Women’s World Cup. Which just goes to show that despite soccer being the world’s most popular sport, the only time Americans care to show any interest is when you interject a little of the ol’ sex and violence.

Extreme Violence in Women’s Soccer is Scary, Yet Adorable

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Despite profuse apologies, Lambert was suspended indefinitely following the incident. Not only did she face the scorn of the entire sporting world, she apparently was on the receiving end of hate mail and death threats. Which is a little harsh, admittedly, but it’s not like she can’t hold her own.

9. Most Unbelievable Waterslide Jump Ever

Real or fake? That seems to be the endless, repeated question whenever a viral video make the rounds on the internet, particularly when it involves a seemingly impossible (or just plain bizarre) stunt. So it was no surprise that when a waterslide stuntman in a neoprene suit propelled himself hundreds of feet through the air into a tiny pool people were just a wee bit skeptical.

As the cold-hearted cynic inside each of us may have guessed, it’s a fake. The daring stuntman known as “Bruno Kammerl” was a concoction of Microsoft Germany and designed to promote new video editing software. Given the rather remarkable video, we’d say this one was a success.

8. Brilliant Woman Solves All of California’s Problems

It’s no surprise that California, even more than most states, is in quite a bit of financial trouble these days. With a budget shortfall eclipsing the GDP of several former Eastern Bloc nations, the state is facing the herculean task of having to find money where it doesn’t even exist. Which is why it’s so amusing to find a potential solution to these problems not in the Governor’s mansion or in the hallowed halls of Sacramento, but in a simple City Council meeting in the hippie enclave of Santa Cruz.

You see, California? It’s all about the food. It’s free, after all.

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